If you don’t stand for something, you’ll fall for anything.
We’ve heard it countless times before, but the saying stands true – especially for companies and organizations. A company that doesn’t stand by its core values (or doesn’t have any to stand by) will struggle to define who they are, which will affect everything from internal engagement to brand recognition. A company that defines and lives by its values, however, will see internal growth, happier employees and a stronger sense direction for the future of the organization.
Your company may have a mission statement, or a list of values printed somewhere on your website and in the employee handbooks. But do your employees actually live and breathe those values every day? It’s important to not only have your company values written and publicized, but also continually emphasized in your everyday work culture.
Here are four tangible reasons for prioritizing company values at your organization:
You’ll hire better people. If you have strong corporate values that drive who you hire, you’ll likely find it easier to select the right candidates and be happier with your choice in the long run. Try to gauge if your company values align with your candidate’s personal values, and make strategic hiring decisions from there.
You’ll help your employees grow. Employees who believe in your values and mission will not only respect them, they’ll put them to use in their own personal and professional lives. People want to be inspired by the companies they work for, and having strong values sewn into your company’s fabric will give them motivation to work harder and to support those values.
You’ll see increased engagement. If you can encourage your employees to live and work by your company values, they will feel more united and inclined to engage in company culture. Whether they came on board aligned with your values, or you’ve inspired them with your wisdom over the years, employees that can motivate themselves based on company values will undoubtedly be more engaged in their work.
You’ll improve culture and morale. With higher engagement in company culture, the stronger the culture will be. And a workplace with great culture will also see higher morale and employee happiness. When the culture is strong, it will begin to come organically from your employees; you’ll want to be sure that organic culture reflects your core values.
There are plenty of organizations that have an extensive list of values and adjectives that describe a generic mission for the company, and you can bet that they aren’t tailored to the type of employees they want to attract or the type of work they actually produce. Putting the effort into defining and standing by values that are unique to your company is worth it in both your internal strategies and external presence–make them a priority.